How to Write A Compelling “About the Author” Bio in Your Articles
As business owners, you boost your exposure and credibility by writing and submitting many articles. However, how do you compel your reader to visit your website? How do you let them know you do know your stuff? Easy, write a compelling “about the author” bio at the bottom of your article with a specific description of your expertise to add credibility.
The bio is supposed to hook your readers to visit your website and subscribe to your newsletter. Once you hook them, you’ll get visitors who are:
- likely to forward your ezines to their friends who have the same interests
- willing to recommend your services to others
- likely to buy your products
- likely to subscribe to your newsletter
Most important part is that you’ll get targeted traffic FREE – just by writing a compelling 4-line “about the author bio” at the end of your articles.
Take these 2 easy steps to edit your “about the author” bio today:
Step 1 – The first line tells the reader what solution you offer on your website
A mistake some authors make is in their “about the author” bio, they describe their accomplishments and forget about helping the reddit essay writing service reader. The website link appears at the end. The reader is not compelled to click on it. He wants a compelling reason to stop and click on your website.
You see, after the reader looked at your article, he wants to know about your expertise and how you can solve his problem. He’s thinking “what’s in it for me?” Let your website talk about your accomplishments. The bio is supposed to hook your readers to visit your website and subscribe to your newsletter. They need to know what info they’ll get when they click on your website.
Here’s an example: On your website you help people “learn how to cook Greek meals in less than 20 minutes.” Your website offers an ezine with cooking tips, and an ebook on the history of the famous Greek meals. The answer to the reader’s “what’s in it for me?” is “I can help you cook a quick Greek meal in less than 20 minutes!”
You’re telling them that you’re solving their problem of not knowing what to cook for a quick meal. Therefore, your bio’s first line would read: Ellena Pakis was raised in a Greek American family. She shares her love for Greek cuisine by helping people learn how to cook a Greek meal in less than 20 minutes on [http://www.yourgreekmeal.com] . It’s on her website where she describes in detail her studies in the Cordon Bleu, and that she’s cooked for prime ministers and presidents.