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Happy New Year! Here’s to 2008 being the year for taking your business and personal life to their highest level. The need for people to connect and exchange goods and services has been one of civilization’s ongoing themes. Now, the need for people to get on the internet and search for real estate information is going to increase exponentially Skook Homes. The big question is, not how technology will advance the real estate industry, but rather how will you use it.

2008 poses many challenges for the real estate industry and its irrevocable relationship with the internet. How are you positioned to garner your share of targeted real estate leads and marketing potential of the internet? Are you investing in old traditional training techniques of sending out post cards, fancy listing presentation displays and a clever tag line? You already know that marketing to your sphere of influence and past clients is essential. But what other business systems have you implemented for seller or buyer leads?

Search engine optimization and online lead generation is a competitive game, and it is growing more competitive by the day. You’ve read the articles, watched it on the news and read all the press releases. The biggest companies in real estate are investing the lion share of their resources to the internet. No more old traditional training, old school marketing or ideas. Major corporations are dumping money into their internet business in order to compete in the networked society we live in. What are you doing now to further your education and online real estate lead generation business? That’s your challenge in 2008 and beyond.

The web is big, but it’s a finite resource. Well, more accurately said, cyberspace is infinite, but people will only dig so deep. Real estate Web sites that capture the top spots in the search engines are garnering high quality leads and massive lists of interested buyers and sellers. But, as more and more big-brand companies compete and figure out how to grab high ranking search engine positions, they will slowly but surely elbow out the little guy. It’s the nature of an industry to be “open” to early adopters at the beginning and then slowly close to only those that can afford the great investment of time and money needed to stay competitive. As more and more buyers and sellers use the internet for real estate research, the “evening and weekend traditional real estate agent marketing model” is fast becoming extinct.

If you want to stay competitive in the period ahead, you will need to grab a piece of the internet action, and now is the time to establish your foothold. You can still create a successful real estate online lead-generating business. You can still get top spots in the search engines. It’s not too late, but I guarantee if you wait, it soon will be.

More and more, I get calls from companies selling real estate leads. They notice I’m everywhere on the internet. My sites rank very high organically for specific real estate search terms and cpc. I also own the right spots on other real estate portals that drive targeted traffic to my listings, my sites and yes….. generate high quality, exclusive leads.

I just received a call from a company selling real estate leads. As published in my book, Internet Real estate agent: A guide To Dominating Internet Real estate Leads and Marketing, there are specific questions you must ask to avoid wasting money and time. After going back and forth with the skilled sales rep., I was able to hone down the basics of how the program works.

A ‘real estate investor’, who can be also called as ‘real estate developer’ is a business person who buys and sells properties like land and houses. He is the person between the seller and the buyer. In countries like United kingdom, a real estate developer is also called a ‘real estate broker’. A real estate investor meets many financial and business choices everyday, like capital gains, tax credits and interest rates. For this he needs to have a deep knowledge on real estate investing, he should also be capable of understanding things and a hard worker. A real estate investor gets his knowledge only through years of experience in real estate investing; he also needs to have deep interest and dedicated. He should to be patient while dealing with his clients and ready to wake up at 2: 00AM to speak over the phone!

A real estate investors or brokers frequently have sales people, who are also called as ‘agents’, who help and assist real estate investors in the process of selling properties and even carries out other legal activities, refers legal documents and supervise things. To work as a real estate investor, the investor needs a license as the money is been exchanged between parties and the broker needs to be in presence as the agents work. Real estate investors without license will not be allowed to work unless the property buyer is working with his real estate developer. In this case, there is no necessity of any paperwork. Initially you need to be accredited as a real estate investor to obtain a license which is followed by a mandatory ninety hour course and you have to pass the real estate law exam.

A real estate investor generally targets either residential real estate or the commercial real estate. But there are investors who can handle both. If you need to survive with commercial real estate investing, then you need to have gain lot of experience and knowledge through residential real estate investing. But in many cases the experience which you obtain in residential real estate won’t be enough! Investors dealing with commercial real estates must have enough capital and they need to learn more things as they handle rich business people who will be quite analytical and expect better things from you. Compared to residential, commercial real estate investing is known to be more rewarding and challenging.

Some people who doubt that there is a right time to get started in real estate investing worry that there are too many people buying houses to find a deal. Competition is everywhere. If you can’t understand – that in business, competition is normal – then real estate investing is not for you. Just take a look at the marketplace in companies such as Coke and Pepsi, Nike and Reebok, McDonalds and Burger King, and a million other services and products out in the marketplace. So if you see a lot of investors competing against you then know that it’s a rewarding business to be in because you are not the only one that sees the potential for profit. Plus, there are more than enough deals to make everyone rich, in due time. At any given time there are hundreds of properties for sale in your own local market niches, enough for each investor looking for them.

Some investors know that events such as the September 11th tragedy, the huge number of job layoffs and the decline in the stock market will kill the economy, and anything they buy will go down in value. But, once again, this need not be the time to fold-up your tent and quit before you get started. In order to be successful in investing, learn how to make money in “up” and “down” markets. Have strategies to utilize in both “up” and “down” markets to survive when the economy is bad or thrive when the economy is booming. And if everyone else is forecasting “doom & gloom” it only clears out the competition as you have more market share to profit from, as this is a good thing!